A field guide from Altura Partners

Get your initiative approved, piloted, and adopted, even when you can't make anyone say yes.

A practical framework and companion tracker for operators and managers driving change, built from 12+ years of getting things adopted without the org chart on my side.

The problem

Most good initiatives don't fail on the idea.

They stall in the space between "that makes sense" and "we're doing it."

  • The sponsor loves it, but nothing gets funded.
  • The pilot is approved, then quietly slow walked.
  • A single blocker can freeze everything.
  • Your own manager isn't fully bought in, and you're not sure how to find out.
  • The tool launches, the training happens, and usage stays in the single digits.

None of these is a presentation problem. They are power and adoption problems, and they can be worked methodically.

What's inside

A step by step system, not a pile of tips.

Start Here diagnostic

Find out where your initiative is actually stuck before you pick a tactic.

Part 1, Map the Power System

Who decides, who influences, who can block, and why your own manager comes first.

Part 2, Get Approval

Frame the value so decision makers can say yes, with scripts you can use this week.

Part 3, Pilot and Adopt

Run a pilot that earns trust, then turn it into lasting adoption.

Part 4, When You're Stuck

Five playbooks: Sponsor First, Blocker Disarm, Credibility Transfer, Approved but Slow Walked, and Manager Not Bought In.

Part 5, AI Adoption Module

Why AI tools stall after launch, and how to get real usage.

Toolkit

A script index and quick reference card for use in the moment.

Companion tracker

The Initiative Tracker (Notion)

One worksheet per initiative. Track stage, stakeholders, next steps, and risks in board and calendar views. It comes preloaded with a worked example so you can see how it's used, and you duplicate it into your own workspace.

From the field

Built from real engagements, not theory.

Six anonymized field notes run through the guide:

  1. 1An AI tool rollout that sat at roughly 5% usage, and what changed it
  2. 2Standing up a Customer Success function from zero to 30+ CSMs
  3. 3Building a Product Operations team from zero to 10
  4. 4Winning approval for a customer success platform business case
  5. 5Aligning a Board ahead of a culture assessment for a global retailer
  6. 6Turning a blocker into an advocate
Who it's for

Built for

  • Operators and managers who own an initiative but not the authority to mandate it
  • First time change leaders moving from doing the work to driving adoption
  • Anyone rolling out new tools, processes, or AI inside an organization

Probably not for

  • Executives who can simply mandate the change
  • Anyone looking for a generic leadership course
About the author

Why trust this

Enrique Rico is the founder of Altura Partners and a strategy and operations leader with 12+ years across management consulting, private equity value creation, product operations, customer success, and AI transformation. He spent years at Strategy& and PwC, where he was the founding operator of two 0-to-1 functions, and advised Fortune 100 clients. He holds an Oxford Saïd certification in Generative and Agentic AI.

Pricing

$97, one time.

Instant access to the guide and tracker (Notion).

Get the guide, $97
Common questions

Frequently asked questions

Is this for me if I'm not a manager?
Yes. It's written for anyone who needs to move an initiative forward without formal authority.
What format is it?
A Notion guide and a companion Notion tracker. You duplicate both into your own workspace.
Do I need to know Notion?
No. You only need to duplicate the pages once. A short setup note is included.
Will it work for AI and tool rollouts?
Yes. Part 5 is dedicated to AI adoption.

Want this for your whole team?

I run working sessions that apply the framework to your real initiatives.

Book a conversation